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Additional info for Advanced Focus Group Research
But in many research applications, professional moderators are not a viable or necessary alternative. , most academic research programs) cannot afford professional moderators. , Thailand, Zaire, Tanzania, and Welch, West Virginia) would be unrealistic even if the moderator was willing to travel such distances. Finally, most professional focus group moderators do not have the theoretical knowledge to do focus groups for theory applications. Generally, their education and experience is best suited for effects applications research.
Or it is possible that persons of color in the United States have been acculturated to the norms embraced by European American culture. Finally, when the relationship between ethnicity and the cultural value orientation of collectivism Group Composition, Individual Characteristics, and Cohesion 35 or individualism is examined separately for women and men, ethnicity is a significant predictor only for men. Realo, Allik, and Vadi (1997) classify collectivists according to social distance categories: (a) families and significant others (proximal); (b) neighbors, schoolmates, and coworkers (intermediate); and (c) larger social groups and institutions (distant).
This strategy may be used to make members feel relaxed in the presence of the moderator so that they will share their common experiences. However, individualists know that the moderator has an agenda, they do not want to become part of a group, and they try to maintain a certain social distance from the moderator. Again, conflicting goals may adversely affect the group session. Fourth, imagine a horizontal collectivist moderator and vertical collectivist group members. Again, the moderator wants to uncover shared experiences, does not impose a formal structure, and tries to blend in with the group.